The “standard mode” filters out the intrusive ads, those which have an impact on user experience. Additionally, users can track the statistics and easily customize or turn on/ off the filter mode via the toolbar of Coc Coc. To experience it, users only need to update to the latest version of the browser on their device. This new feature has been installed by default on the Coc Coc browser. Coc Coc is now adhering to criteria specially developed for and by ad-blocking users, and is providing Vietnamese users with respectful, nonintrusive, and relevant content, which in turn allows publishers to increase their revenue. With their latest update, Coc Coc has introduced Acceptable Ads, aiming at creating, within its browser, a sustainable middle ground between the user choice and monetization opportunities for publishers. What is the partnership between eyeo and Coc Coc all about? In 2020, Coc Coc has grown to be the fourth mobile browser in Vietnam with 11.7 million installations on both iOS and Android. We are very excited to announce our new partnership with Coc Coc, one of the biggest local browsers and search engine companies in Vietnam, as well as the biggest Vietnamiese digital advertising publisher with more than 22 million users. Teaming up with Vietnamese browser provider Coc Coc
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