![]() ![]() Digital services from streaming to gaming services are now allowed to the platform, but WhatsApp still excludes news aggregators from WhatsApp Business. This means they can advertise their services, but not sell them directly via WhatsApp. ![]() Digital services and subscriptions can use all possibilities, except sales.Drugstores and pharmacies that only offer over the counter and prescritpion drugs are still excluded from WhatsApp Business. They are still not allowed to advertise or sell over the counter or prescription drugs. Pharmacies and drugstores can use all functions, including commerce functions, but only for convenience and food items.Depending on the industry, these guidelines will regulate what companies can use which commercial and marketing features of WhatsApp business.įor the new verticals, these are the new requirements and restrictions: October 25, WhatsApp will have a commerce policy (the same as before) and an updated business messaging policy. WhatsApp updated their policies to make it easier for these companies to onboard. Until now, companies from these verticals were excluded (with very few exceptions) from the use of WhatsApp Business by WhatsApp commerce policies. Great news for pharmacies, drug stores and digital subscription providers! Starting October 25, 2022, these types of businesses are now allowed to use WhatsApp Business to offer customer service, send out updates with the marketing newsletter, and sell (with some limitations) their products. New verticals for WhatsApp Business Platform (API) and App: OctoWhatsApp to allow new industries on WhatsApp Business ![]()
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